Mobile Gaming Front and Center at Huawei Developer Conference 2021

Cell Gaming Entrance and Middle at Huawei Developer Convention 2021


Although it generally is taken without any consideration among the many nonstop information cycle for different segments of the gaming market, cellular gaming is already the quickest rising portion of the business, with Newzoo’s analysis estimating that cellular accounted for 48% of all gaming revenues in 2020. With that in thoughts, it solely made sense {that a} large portion of the latest Huawei Developer Convention 2021 was dedicated to how the corporate is devoting in depth assets to making sure builders can construct the perfect cellular gaming experiences and expose them to the widest potential viewers.

Among the many highlights of this 12 months’s occasion, which carried the “Collectively” theme and passed off from Friday, Oct. 21 by means of Sunday, Oct. 24, was the opening keynote, “On Observe to Map the Future,” which offered attendees with updates on HarmonyOS and HMS Core 6.0, in addition to recommendation from consultants on the way to finest benefit from their new capabilities. One other key portion of the convention was the Gaming Tech Session, “Discover Your Subsequent Massive Win,” led by Alexandre Salem, Huawei’s World Director of Gaming Partnerships.

Salem went into much more element on how briskly the cellular gaming market is rising, not simply in revenues however within the sheer variety of individuals enjoying. In 2020, greater than 2.8 billion individuals performed cellular video games, a shocking quantity that represents 36% of your entire world’s inhabitants and was up 6.4% over the earlier 12 months.

However that viewers can be demanding and simply lured to new video games, placing the onus on builders to repeatedly serve them with handy, enjoyable, and revolutionary gameplay choices. To that finish, Salem defined how Huawei works with companions, together with corporations like Playrix and Gameloft, and helps them with its suite of cellular gaming instruments and assets.

Among the many most necessary of these assets is AppGallery, Huawei’s cellular app distribution platform which launched worldwide in 2018. The Gaming Tech Session shined the highlight on how AppGallery offers builders with the technological capabilities, full-spectrum help, and business alternatives to achieve an more and more aggressive and sometimes opaque market. Salem laid out the 4 pillars that make up AppGallery’s worth proposition — scale, pace, discoverability, and monetisation — in addition to its capability to offer high-touch help when wanted.

Salem additionally shared particular examples of how a few of Huawei’s companions have discovered elevated success because of AppGallery:

  • Gameloft has launched greater than 11 video games on AppGallery, together with standard, well-known titles like Asphalt 9 Legends, March of Empires, Battle Planet On-line, and Dragon Mania Legends. The corporate reported that these and different video games noticed a mixed 70% improve in downloads in simply their first three months on the platform.
  • Playrix, developer of hits equivalent to Gardenscapes and Homescapes, partnered with AppGallery for its collection of recreation launches and obtained full end-to-end help, together with implementation of HMS Core Kits and promotions by means of Huawei Advertisements. The consequence was a collection of profitable world launches with spectacular obtain efficiency.

Mixed with different companies like Petal Search, Petal Maps, and HUAWEI Advertisements, Salem famous that AppGallery helps builders improve discoverability and maximize their monetization efforts. They usually’re not just for large corporations, as Huawei has labored with greater than 5.1 million builders throughout 170 international locations and areas world wide.

Should you missed the Gaming Tech Session at Huawei Developer Convention 2021, the excellent news is which you can watch it any time on demand. The complete convention is archived on YouTube, and the precise session might be seen on Huawei’s HDC home page.

You may as well take a look at the newest and hottest cellular video games on AppGallery by visiting its touchdown web page at appgallery.huawei.com.



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