Based on analysis agency TrendForce, the smartphone market may return to pre-pandemic ranges in 2022. The corporate is forecasting a 3.8 p.c year-on-year (YoY) development in smartphone cargo subsequent yr as “financial actions worldwide will largely return to regular by then”. The entire cargo quantity is anticipated to achieve 1.39 billion items. Virtually half (47 p.c or 660 million items) of those units will probably be 5G-ready.
Samsung will proceed to be the main smartphone vendor globally with a market share of 20 p.c. The agency expects the Korean firm to ship 276 million smartphones subsequent yr. Foldables will play an integral position in its development. Nonetheless, Samsung’s dropping the battle within the low-end phase and can discover it tough to retain market share in subsequent years.
Apple is anticipated to be the second-biggest smartphone firm subsequent yr with an 18 p.c market share and a cargo quantity of 243 million items. Trendforce sees the 2022 iPhone SE mannequin to present the corporate a much-needed enhance within the mid-range phase. The iPhone 14 sequence later within the yr will assist Apple develop its market share globally.
Rising Chinese language firm Xiaomi will as soon as once more be the fastest-growing smartphone maker in 2022. A powerful, 15.8 p.c YoY development in cargo means it’s going to promote round 220 million units globally subsequent yr, propelling its market share to 16 p.c.
Oppo and Vivo will expectedly make up the highest 5 smartphone distributors globally subsequent yr. Because the former now additionally encompasses OnePlus, it sits a lot nearer to Xiaomi. Trendforce expects Oppo to seize 15 p.c of the worldwide market in 2022. Vivo telephones will account for 11 p.c of the general cargo quantity.
The smartphone business is battling an unprecedented chip scarcity
The previous couple of years haven’t been the very best for the smartphone business. The worldwide well being disaster a.ffected gross sales for the higher a part of final yr. Whereas the market confirmed indicators of restoration earlier this yr, an unprecedented semiconductor chip scarcity has crashed all hopes. All main analysis companies, together with Counterpoint, Canalys, and IDC, are actually estimating a slower development in smartphone cargo this yr than initially anticipated. Worse but, this chip state of affairs doesn’t appear to get higher anytime quickly. So the forecasts for 2022 aren’t overly vivid both.
Nonetheless, for the reason that smartphone market has simply seen two consecutive years of slowdown, a return to the pre-pandemic ranges wouldn’t be too dangerous for the business. However we must wait and see how the present chip state of affairs evolves over the subsequent few months. The uncertainty round this difficulty has made it tough to foretell issues a lot precisely. We wouldn’t be shocked if TrendForce adjusts its forecasts subsequent yr if issues don’t change positively like Counterpoint did earlier this yr. We’ll preserve you posted.