YouTube stated that it’s ending its fashionable YouTube Rewind collection after a decade-long presence. First launched in 2011, the Rewind collection covers the numerous occasions in a calendar yr, together with mentions of the highest memes and tendencies.
Rewind additionally contains cameos from among the high YouTube creators. Though this annual video collection will not exist, the YouTube Creators Twitter web page stated it’ll supply a “completely different and up to date form of expertise.”
Notably, YouTube didn’t publish a Rewind video for 2020, contemplating the state of affairs across the pandemic. The corporate stated the choice was taken primarily based on how the yr was “completely different” than years previous. The announcement by the corporate now confirms that there received’t be one other annual YouTube Rewind video sooner or later.
“It’ll proceed to be inspiring to see the myriad of how probably the most inventive content material producers on the planet — our YouTube creators — encapsulate the top of yr of their video recaps, as YouTube retires its personal Rewind video,” a YouTube spokesperson advised Tubefilter (via).
YouTube additionally teased a worldwide “interactive expertise” for later this yr
There may very well be some type of a recap expertise showing on YouTube. Nevertheless, this effort will not obtain YouTube’s funding. The streaming platform will proceed to advertise Rewind movies made by creators on its social channels.
Thanks to all of the creators concerned in Rewind – we’ll be 👀 to your Rewinds as we refocus our energies on celebrating you and the tendencies that make YouTube 🔥 with a special and up to date form of expertise – keep tuned! → https://t.co/kI69C24eL0Commercial
— YouTube Creators (@YouTubeCreators) October 7, 2021
YouTube additionally stated that it might commemorate the yr on a phase in the course of the annual Streamy Awards. Moreover, the platform is reportedly planning a worldwide “interactive expertise,” although it didn’t present any additional particulars.
The cancellation of the Rewind collection shouldn’t come as a shock. YouTube Rewind 2018 obtained widespread criticism, with a number of viewers criticizing the truth that viral moments and lots of creators had been ignored of the video.
This finally led to YouTube CEO Susan Wojcicki acknowledging the shortcomings of the video. She additionally stated that the platform didn’t intend it to be “probably the most disliked video on the Web.” Though YouTube posted one other video shortly after to make up for the mess, it did not hit the mark.
Earlier than this episode, YouTube Rewind loved first rate optimistic evaluations. The 2018 incident probably contributed to the cancellation of the collection. Nevertheless, we really feel the circumstances surrounding the pandemic might also have one thing to do with YouTube’s resolution.